Digital Marketing

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Online MBA in Digital Marketing

Digital marketing is a dynamic and essential aspect of modern business strategy. In the Online MBA program at Chandigarh University, students delve into the intricacies of leveraging digital channels to promote products and services effectively. Through comprehensive coursework, participants gain insights into various digital marketing techniques, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and more.

Why Choose Us?

This program provides flexibility, allowing students to balance their studies with personal and professional commitments. Additionally, online learning eliminates geographical constraints, enabling individuals from diverse backgrounds to access high-quality education. With access to a wealth of digital resources, students can deepen their knowledge and stay abreast of industry trends. Interactive features such as discussion forums facilitate collaborative learning and foster a sense of community among participants

Programme Highlights

Weekly Case Study Discussions for each program

Regular Live interactive sessions with industry experts

Professionally recorded videos with the latest pedagogical approaches

Flexible Exam Slot Booking System

Connect with University E-Knowledge Resource System

Well Experienced & Qualified Faculty

Continuous handholding by mentors

Affordable fee with EMI option

Internationally recognized programs

AICTE-approved MBA & MCA

UGC-recognized online degree programs

Eligibility Criteria

Bachelor’s degree in any discipline from a recognized University/ Institution. Graduates of recognized professional programs like CA/ ICWA etc. are also eligible to apply.

Master in Digital Marketing

To master Digital Marketing through Chandigarh University’s innovative Online MBA program. Over 24 months, you’ll delve into the intricacies of digital platforms, consumer behavior, and strategic marketing techniques, equipping yourself with the skills to thrive in the ever-evolving digital landscape.

Content Creation: Develop engaging content for various digital platforms, including websites, social media, and email campaigns.

Campaign Management: Plan, execute, and optimize digital marketing campaigns across multiple channels to achieve maximum reach and impact.

Data Analysis: Analyze campaign performance metrics and consumer data to derive actionable insights and optimize marketing strategies.

SEO and SEM Optimization: Implement SEO and SEM techniques to improve search engine rankings and drive targeted traffic to websites and landing pages.

Social Media Engagement: Manage social media accounts, engage with followers, and create compelling content to increase brand visibility and engagement.

Syllabus

Subject’s

- Business, Society, and Law
- Financial Reporting and Analysis
- Management Practices and Organizational Behavior
- Decision Science
- Managerial Economics
- Marketing Management
- Communication Skills

Subject’s

- Human Resource Management
- Supply Chain & Logistics Management
- Consumer Psychology
- Business Research Methods
- Financial Management
- Productions & Operations Management
- Professional Communication Skills -1

Subject’s

- Strategy, Business, and Globalization
- Data Analysis for Business Decisions
- Management Lessons from Ancient India
- SEO
- Content Marketing
- Social Media Marketing
- Digital Entrepreneurship

Subject’s

- Project Management
- Values and Ethics
- Academic Research Writing/ Industry Immersion/ International Project/ Social Outreach
- Initiatives/Case Writing / Rural Immersion
- Affiliate Marketing and Google AdSense
- Performance Marketing

CHANDIGARH ADMISSION PROCESS

Degree Programme- Online Courses (Digital Marketing)

Sr. No

Program Name

Sem I

Sem II

Sem III

Sem IV

Total Fees

Annual Fees

Actual Fees

Early Bird Discount

MBA – Digital Marketing

INR 37,500

INR 1,50,000

INR 75,000

INR 2,00,000

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Why Choose Us?