Digital Marketing

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Online MBA in Digital Marketing

Digital marketing is a dynamic and rapidly evolving field crucial for success in today’s business landscape. Through the Online MBA program, students delve into the intricacies of leveraging digital channels to reach and engage target audiences effectively. From understanding consumer behavior to mastering analytics tools, this program equips students with the knowledge and skills necessary to thrive in the digital marketing realm.

Why Choose Us?

Through interactive online modules, students gain access to a wealth of resources, including cutting-edge research, case studies, and industry insights. Collaborative features such as discussion forums and virtual group projects facilitate active learning and foster a sense of community among students. Additionally, guest lectures and networking events provide invaluable opportunities for students to connect with industry leaders.

Programme Highlights

A+ grade NAAC Accredited

India’s first private university to be a member of Digital Education Council

WES Accredited in Canada

The Western Association of Schools and Colleges

Degree programs approved by All India Council of Technical Education

Ranked 35 by the National Institutional Ranking

Ranked among Top 3% Globally

First university in India to receive UGC approval for Online Degrees and Learning Platform

India’s only Online MBA ranked by QS: Global Top 50 & Asia Pacific Top 10

Eligibility Criteria

Fresh graduates and working professionals.

Entrepreneurs looking to develop skills to manage critical business projects.
Aspirants or working professionals seeking a global career in Management, Finance, Marketing, Sales, Operations, and Logistics among many more.

For Indian Students

Graduation in any discipline with 40% marks in the last qualifying examination. A test is conducted below 40% marks, and if passed, the student is eligible for admission.
Applicants must possess sufficient knowledge and understanding of the English Language.

For Foreign Students

Candidates must have completed a graduation degree.
A certificate of equivalence from the Association of Indian Universities is required from students with foreign education to apply to any university in India. (Refer to http://aiu.ac.in/)

Mastering Digital Marketing

Become a master in HR Management with Amity Online University’s 2-year MBA program. Unleash your potential as you delve into the intricacies of recruiting, leading, and nurturing talent within organizations. Our expert faculty at Amity Online University are dedicated to providing you with comprehensive learning support and career guidance throughout your journey.

In this program, you’ll explore vital areas of HR Management, such as:

Planning Your Workforce

Managing Compensation Effectively

Maximizing Performance & Potential

Understanding Labor Laws

Developing Effective Training Programs

Designing, Developing, and Navigating Organizational Chang

Syllabus

Subject’s

- Managerial Economics
- Statistics for Management
- Professional communication
- Accounting for Managers
- Marketing Management

Subject’s

- Legal Aspects of Business
- Business Research Methods
- Financial Management
- Human Resource Management
- Conflict Resolution and Management

Subject’s

- Digital Customer Analytics
- Digital Journey with Brand Management
- Minor Project
- Performance Marketing
- Professional Ethics
- Social Media and Technology Marketing
- Strategic Management

Subject’s

- Digital Commerce – Reinventing Business Models
- Digital Marketing
- Major Project
- Management in Action – Social Economic and Ethical Issues
- Marketing Analytics – Data Tools and Techniques